The Mets Get RickRolled.
Earlier, I discussed the campaign to get Rick Astley's Never Gonna Give You Up played at Shea Stadium. Well, it happened. The song got over five million votes. I caught it on my mobile phone at the...
View ArticleOnline Spending to Surpass Television Spending in the UK in 2009.
Yes. You read the headline correctly. Online advertising is poised to overtake television spending in the UK by the end of 2009, as reported by Mad.co.uk, and via the results of research conducted by...
View ArticleGoogle Earth Comes to the iPhone.
Google has officially released the Google Earth app for the iPhone, available now in the iTunes store, and it’s beautiful. Here’s a video walkthrough from Peter Birch, Google Earth’s project manager....
View ArticleJust in Time For Thanksgiving Football, Astroturfing.
There is a burgeoning controversy happening on the top gadget sites about a shill for Motorola haplessly blathering on about the qualities of the Motorola Krave. It’s happening on BoingBoing. It’s...
View ArticleNokia Launches Ovi (App) Store. Deep Focus Helps.
This would be news in its own right, but Nokia just announced the launch of their app store, the Ovi Store, at the CTIA and Web 2.0 conferences, and Deep Focus is proud to be a part of it. Deep Focus...
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Why Google’s Acquisition of AdMob Isn’t Just About Advertising.
In case you missed it, Google acquired mobile ad network AdMob for $750 million in stock. There is a lot of speculation on why, but the obvious reason is that Google wants more direct access to what...
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You’re Doing It All Wrong: QR Code Edition
Taken from within the warm confines of a NJ Transit Train.Not only is this an ad for Wildwood, NJ, but it completely botches QR Code-reading instructions. It takes a little more than snapping a photo...
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One Big Reason Why You Shouldn’t Underestimate Apple’s iAd: Twitter.
In today’s WSJ, there’s a story about Apple’s compromises in the mobile ad space, as they face legitimate competition from other players/networks. This is true. But for a conspiracy theorist like me, I...
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SocialCam? More Like SocialSpam.
I’ve been in digital marketing for a long time. About as long as you can be, really. I’ve seen a lot. There is a special “hall of shame” that should exist for products that have tried to force their...
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Reality Check: Why There Is No Instagram For Video.
Every week, there’s a new buzz around an app that is purported to be the “Instagram for Video”. It was Socialcam, Viddy, and several others in the past. Today it’s Ptch. But I can confidently say that...
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